Popular culture : introductory perspectives
"What is pop culture? Why do we so often hate to love it and love to hate it? What makes us embrace some parts of it and not others? While critics in every era have decried the media and popular culture as posing serious dangers to all facets of society, very few have tried to understand the meanings and social structures that they have created in our everyday lives. Marcel Danesi explores our human desire for meaning and the need to symbolize it in music, language, art, and other creative forms. He offers a variety of perspectives to help us understand the products of popular culture - from music and websites to fads, celebrities, and more."--Jacket
viii, 315 pages : illustrations ; 24 cm.
9780742555464, 9780742555471, 0742555461, 074255547X
105451652
What is pop culture? Defining pop culture ; Origins and spread ; Pop culture and technology ; Features of pop culture ; Studying pop culture
Explaining pop culture. Communications models ; Critical theories ; Psychological and sociological theories ; Semiotics ; Transgression
Print. Books ; Newspapers ; Magazines ; Comics
Radio. Radio broadcasting ; The radio stage ; The birth of celebrity culture ; The importance of radio in pop culture history
Music. The advent of pop music ; The rock era ; The hip-hop era ; Emerging patterns
Cinema and video. Motion pictures ; Postmodernism ; The blockbuster ; Video culture
Television. Television broadcasting ; The comedic and the real ; Television as a social text ; Effects
Advertising, branding, and fads. Advertising ; Ad culture ; Branding ; Fads
Language. What is pop language? ; Features ; Verbal theater ; Online communication
Forever pop. The show must go on ; The spread of pop culture ; Will pop culture survive? ; Pop culture forever
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