Advertising basics! a resource guide for beginners
Suitable for anyone who wishes to understand and unravel the exciting world of advertising, this title begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today.
XI, 200 S. Ill.
9780761998105, 9788178293301, 0761998101, 8178293307
1072218150
PrefaceHow it All BeganConventional Advertising and Advertising AgenciesThe New Advertising Agency? The Stress Is on Client ServicingOn to Copy, Folks!The Craft of Advertising CopywritingWriting for Radio, Television and FilmAdvertising in the ICT Age: The FutureBibliographyIndex