Front cover image for Marketing performance : how marketers drive profitable growth

Marketing performance : how marketers drive profitable growth

Thomas Bauer (Author), Tjark Freundt (Author), Jonathan Gordon (Author), Jesko Perrey (Author), Dennis Spillecke (Author)
A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business
Print Book, English, 2016
Wiley, West Sussex, 2016
xi, 185 sider : illustrations
9781119278337, 1119278333
1009354845