Nudge : improving decisions about health, wealth, and happiness

Authors:Richard H. Thaler (Author), Cass R. Sunstein (Author)

Summary:"Nudge is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make--ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources--and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining--a must-read for anyone interested in our individual and collective well-being."--Publisher's description

Print Book, English, 2009

Edition:Revised and expanded edition View all formats and editions

Publisher: Penguin Books, New York, 2009

Physical Description:viii, 312 pages : illustrations ; 22 cm

ISBN:

9780143115267, 9780300122237, 9780141040011, 014311526X, 0300122233, 0141040017

OCLC Number / Unique Identifier:310424265

Contents:

Part I. Humans and econs : Biases and blunders

Resisting temptation

Following the herd

When do we need a nudge?

Choice architecture

Part II. Money : Save more tomorrow

Naïve investing

Credit markets

Privatizing social security: smorgasbord style

Part III. Health : Prescription drugs: Part D for daunting

How to increase organ donations

Saving the planet

Part IV. Freedom : Improving school choices

Should patients be forced to buy lottery tickets?

Privatizing marriage

Part V. Extensions and objections : A dozen nudges

Objections

The real third way

Bonus chapter: twenty more nudges

Postscript : November 2008