Nudge : the final edition
Richard H. Thaler (Author), Cass R. Sunstein (Author)
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"-- Provided by publisher
Print Book, English, 2021
Updated edition View all formats and editions
Penguin Books, an imprint of Penguin Random House LLC, [New York], 2021
Informational works
xvi, 366 pages : illustrations ; 22 cm
9780241552100, 9780143137009, 0241552109, 014313700X
1242021041
Preface to the final edition
Introduction
Humans and econs. Biases and blunders ; Resisting temptation ; Following the herd
The tools of the choice architect. When do we need a nudge? ; Choice architecture ; But wait, there's more ;Smart disclosure ; #Sludge
Money. Save more tomorrow ; Do nudges last forever? Perhaps in Sweden ; Borrow more today : Mortgages and credit cards ; Insurance : Don't sweat the small stuff
Society. Organ donations : The default solution illusion ; Saving the planet
The complaints department. Much ado about nudging ; Epilogue
"Revised and updated from cover to cover"--Cover
"First published in the United States of America by Yale University Press, 2008."