Don't think of an elephant! : know your values and frame the debate
"Don't Think of an Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States." "Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways conservatives have framed the issues, and provides examples of how progressives can reframe the debate." "Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests."--Jacket
xvi, 121 pages ; 22 cm.
9781920769451, 1920769455
64449911
Introduction by Julia Baird
Preface : reframing is social change
1. Framing 101 : how to take back public discourse
2. Enter the terminator!
3. What's in a word? : plenty, if it's marriage
4. Metaphors of terror
5. Metaphors that kill
6. Betrayal of trust : beyond lying
7. What the right wants
8. What unites progressives
9. FAQ
10. How to respond to conservatives