We Are the Nerds: The Birth and Tumultuous Life of Reddit, the Internet’s Culture Laboratory

Reddit, a social news aggregation and discussion website that brands itself as “the front page of the internet,” is as varied, fun, vile, and tedious as the rest of the web, according to this scattershot business history. Inc. journalist Lagorio-Chafkin recounts the founding of Reddit in 2005 by pals Steve Huffman and Alexis Ohanian; helping out was Aaron Swartz, a 20-year-old eccentric programmer (at one point he was on an all-Cheerios diet) and “open access” advocate who later committed suicide in 2013 after being indicted for computer fraud. The book’s central theme is the tension between Reddit as populist platform that lets its users control the discourse by upvoting their favorite links, exploring their every whimsical interest (and, in some corners, wallowing in porn and racist memes), and Reddit as new-media juggernaut that struggles to profit off its users’ activity—in part by muzzling its less presentable voices. Despite Reddit’s potential as a case study in the clash between cultural values and business values on the internet, Lagorio-Chafkin’s bloated narrative bogs down in turgid office politics as Reddit cycles through staffers and CEOs with little growth beyond the swelling site traffic. The resulting soap opera about corporate nerds isn’t convincing enough to hold attention. (Oct.)