Company Culture: Your QET code

Be the architect of your unique company culture. No company today escapes the challenges of globalization and skilled staff shortages, not to mention critical ecological issues. Employers are compelled to offer added benefits such as greater flexibility, in order to attract and retain suitably qualified staff and partners. Yet, attractive working conditions are often not enough in the long run. Motivation is, after all, a cause – not an effect. A company’s diverse values must be made visible to the public eye: effectively communicated and duly practised. QET is a practice-oriented management system aimed at guiding and inspiring companies in their day-to-day business – and provides a crucial benchmark for corporate cultures worldwide. Thanks to its strong holistic approach, QET not only benefits employees, business partners and customers alike, but ultimately society as a whole. Welcome to a network of excellence.

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Über den Autor (2020)

Ralph Küster was born in North Rhine-Westphalia in 1965.He studied architecture at the Technical University of Nuremberg and became a successful planer and developer of commercial buildings. Son Christian was born in 1989, Rebecca joined the family in 1995. In 2005, he decided, along with 2 fellow entrepreneurs, to found the QET institute with the aim of developing standards for corporate behavior. After nearly two years of attending meetings in leading government circles, repeated visits to Bertelsmann, TÜV, Dekra, RAL, alongside many other institutions, the team decided in 2007 to develop a unique corporate culture management system geared towards small and medium-sized businesses. This laid the foundations for the QET licensing system. QET remains, to this day, 100% self-financed.

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