Diffusion of Innovations

Cover
Free Press of Glencoe, 1962 - 367 Seiten
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

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Nutzerbericht  - Razinha - LibraryThing

Hindsight lesson learned and shared for future readers...unless you have to read this for academic purposes, it's probably best to read the very good summaries at the end of each chapter and then ... Vollständige Rezension lesen

Inhalt

Traditions of Research on Diffusion
21
Culture Norms and Diffusion
57
Needed Research
72
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