Popular Culture: Introductory Perspectives

Cover
Rowman & Littlefield, 16.04.2015 - 342 Seiten
Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it?

Popular Culture: Introductory Perspectives tackles that question by exploring our human desire for meaning and the ways that popular culture embodies meaning. In this core text, Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives. The third edition features two new chapters: one on the commercial context of pop culture, and another explicitly considering digital culture. New exercises and discussion prompts serve to deepen understanding, while updated examples connect with the current generation of students.
 

Inhalt

Ch01 WHAT IS POP CULTURE?
1
Ch02 EXPLAINING POP CULTURE
35
Ch03 THE BUSINESS OF POP CULTURE
69
Ch04 POPULAR PRINT CULTURE
95
Ch05 RADIO CULTURE
125
Ch06 POP MUSIC
145
Ch07 CINEMA AND VIDEO
171
Ch08 TELEVISION
201
Ch11 ONLINE POP CULTURE
263
Ch12 FOREVER POP
279
EXERCISES AND DISCUSSION
291
GLOSSARY
297
REFERENCES AND FURTHER READING
305
ONLINE RESOURCES
319
INDEX
321
ABOUT THE AUTHOR
330

Ch09 ADVERTISING AND BRANDING
227
Ch10 POP LANGUAGE
247

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Autoren-Profil (2015)

Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto.

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