The Father of Spin: Edward L. Bernays and the Birth of Public RelationsPicador, 01.09.2002 - 304 Seiten The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. |
Inhalt
Starting with SYMBOLS | 1 |
Lighting Up AMERICA | 23 |
The Big THINK | 51 |
Urheberrecht | |
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The Father of Spin: Edward L. Bernays and the Birth of Public Relations Larry Tye Eingeschränkte Leseprobe - 2002 |
The Father of Spin: Edward L. Bernays and The Birth of Public Relations Larry Tye Eingeschränkte Leseprobe - 2002 |
Häufige Begriffe und Wortgruppen
advertising advice American Tobacco American Tobacco Company Anne Bernays asked Ballet Russe bananas believe Bernays interview Bernays Papers Bernays to Whitman Bernays wrote Bernays's Big Think Biography Boston called Cambridge campaign Caruso cigarettes clients Committee Communist Coolidge Cutlip daughter Doris Fleischman Bernays Doris's Eddie and Doris Eddie Bernays Eddie wrote Eddie's editor Edward Edward Bernays Edward L Freeman Freud to Bernays friends Goldman green Guatemala Hill hired Ibid idea insisted Ivy Lee Jewish Jews Journal Jubilee Justin Kaplan knew later Letter from Bernays Library of Congress loved Lucky Strikes McCann Memo from Bernays memoirs never newspapers offered pioneer political president Procter and Gamble profession promote propaganda Psychoanalysis public opinion public relations published remembers says seemed Sigmund Freud smoking social story symbols tactics things tion Tobacco Company told took uncle United Fruit Company wanted wife women writing York young