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This leads us to state that if the classic but outmoded view of propaganda
consists in defining it as an adherence of man to an orthodoxy, true modern
propaganda seeks, on the contrary, to obtain an orthopraxy — an action that in
itself, and not ...
medium of economic and political structures a certain ideology is established,
which leads to the active participation of the •^ ' masses and the adaptation of
individuals. The important thing is \ to make the individual participate actively"
and to ...
The technical aspects of men's work, a clear concept of social relations and
national goals, the establishment of a mode of common life — all this leads to the
creation of a type of normal man, and conveniently leads all men toward that
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LibraryThing ReviewNutzerbericht - jaygheiser - LibraryThing
Although I take issue with some of the details, this book, written 40 years ago by a French legal scholar, resonates with me, and explains much of what I have observed. Concept of horizontal vs. vertical propaganda, or 'social' propaganda. Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - NoirLibrarian - LibraryThing
Ellul, a French philosopher, sociologist, and theologian, disputes the notion that propaganda is “the work of a few evil men, seducers of the people, cheats and authoritarian rulers who want to ... Vollständige Rezension lesen
chapter iThe Characteristics of Propaganda
CATEGORIES OF PROPAGANDA
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