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For there is such a thing as rational propaganda, just as there is rational
advertising. Advertisements for automobiles or electrical appliances are
generally based on technical descriptions or proved performance — rational
elements used for ...
They become so only as a result of propaganda, which here plays the same role
as advertising. Besides, propaganda is helped by advertising, which gives
certain twists and orientations to individual drives, while propaganda extends the
The same is true of advertising, which has been said to "feed on its own success."
It was believed, for example, that advertising on television would supplant
newspaper advertising; but it was found, on the contrary, that television actually ...
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LibraryThing ReviewNutzerbericht - jaygheiser - LibraryThing
Although I take issue with some of the details, this book, written 40 years ago by a French legal scholar, resonates with me, and explains much of what I have observed. Concept of horizontal vs. vertical propaganda, or 'social' propaganda. Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - NoirLibrarian - LibraryThing
Ellul, a French philosopher, sociologist, and theologian, disputes the notion that propaganda is “the work of a few evil men, seducers of the people, cheats and authoritarian rulers who want to ... Vollständige Rezension lesen
chapter iThe Characteristics of Propaganda
CATEGORIES OF PROPAGANDA
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