The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement, and Political MobilizationWalter de Gruyter, 1996 - 425 Seiten Rock-for-a-cause events like the Mandela shows, Amnesty's Human Rights Now! world tour, and the Anti-Apartheid and Greenpeace charity records are part of new international mobilization strategies. Presenting celebrities and stars, they form a medium and an arena for political campaigns. The author presents the first analysis of the rhetoric of moral protest, analyzing the narrative, the graphic design, and the music of these campaigns. The book puts forward a culturalist approach which examines the societal context: cultural industries, multi-media events and infotainment, audiences, markets, and institutions. This highly topical study provides new insights for our understanding of organizational strategies and mobilization processes. |
Inhalt
Towards a theory of political mobilization | 1 |
SO DE | 21 |
53 | 32 |
putting the pieces together | 53 |
the making of the campaign shows and albums | 90 |
The production of campaigns | 114 |
bridging institutional fields | 150 |
towards an interpretation of songs albums | 181 |
sustaining the momentum | 273 |
mobilizing individual support | 288 |
organizational strategies | 298 |
synergy and diagesis or the synchrony and diachrony of political | 318 |
The globalization of issues and arenas | 324 |
The organization of international collective action | 336 |
globalism or crossnational patchwork? | 350 |
the vertical integration of campaigning | 361 |
analyzing printed campaign | 233 |
intersemiotic redundancy and the identity of public campaigns | 258 |
References | 395 |
Andere Ausgaben - Alle anzeigen
The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and ... Christian Lahusen Eingeschränkte Leseprobe - 2013 |
Häufige Begriffe und Wortgruppen
activism activists agency album Amnesty International Amnesty's analysis analyzed Anti-Apartheid Movement apartheid arena argued artists audience Bourdieu Bruce Springsteen campaign framework capital celebrities choices collective action commitment concert conflicts constituency context coordination culture dance defined economic encoded entertainment funds global Greenpeace groups Hence human rights identity individual institutional interactive international campaigns interpretation issues legitimacy Little Steven logo mass media meaning membership ment motif movement actors music business narrative Nelson Mandela networks organizational paigns participation particular Peter Gabriel political mobilization popular music praxis production professional promotional protest simulacra public campaigning public discourse qualisigns Rainbow Warriors refrain rituals rock music Rucht sections semantic semiotic signification signs SMOS social movement organizations social movements society song South Africa strategies structure struggle Sun City Sun City album symbolic texts theories tion tional tive transnational verse visual world tour