Understanding Women's Magazines: Publishing, Markets and Readerships

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Psychology Press, 2003 - 190 Seiten
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
 

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Inhalt

Understanding womens magazines
6
PostFordism post feminism and the new woman in late twentiethcentury Britain
26
The empires strike back from Fordism to postFordism in the British magazine industry
39
Whos that girl? advertising market research and the female consumer in the 1980s
56
Seriously glamorous or glamorously serious? working out the working woman
79
What women want under the covers new markets and the new woman in the 1980s
95
Marie Claire cest moi magazine editors cultural intermediaries and the new middle class
118
Desperately tweaking Susan the business of womens magazines in the 1990s
132
Conclusions
153
Notes
159
Bibliography
166
Index
181
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Über den Autor (2003)

Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. She is co-editor with Bill Osgerby of Action TV: Tough Guys, Smooth Operators and Foxy Chicks, published by Routledge in 2001.

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