Moments of TruthBallinger Publishing Company, 1987 - 135 Seiten In a time of great turbulence in the airline industry, Carlzon offers a prescription for corporate leadership that is backed by solid achievement. Moments of truth is about the importance of responding to a changing marketplace, and offers proof that the search for corporate excellence is neither monopolised by, nor restricted to, American finance and industry. Carlzon, highlights the importance of the activist manager and emphasises how forcing decision making down to the corporate cutting edge can have a real impact. |
Inhalt
A Moment of Truth | 1 |
The Vingresor and Linjeflyg Turnarounds | 7 |
The SAS Turnaround | 21 |
Urheberrecht | |
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