Propaganda: the Formation of Men's Attitudes
Vintage Books, 1973 - 320 Seiten
'The theme of Propaganda is quite simply. . . that when our new technology encompasses any culture or society, the result is propaganda. . . . Ellul has made many splendid contributions in this book.' -Robert R. Kirsch, The Los Angeles Times
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Propaganda tries first of all to create conditioned reflexes in the individual by
training him so that certain words, signs, or symbols, even certain persons or
facts, provoke unfailing reactions. Despite many protests from psychologists,
Propaganda is confined to utilizing existing material; it does not create it. This
material falls into four categories. First there are the psychological "mechanisms"
that permit the propagandist to know more or less precisely that the individual will
Just as it is a fact that mass communication media create new needs (for example
, the existence of TV creates the need to buy a set and turn it on), it is even more
the case when these means are used by propaganda. And just as propaganda ...
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LibraryThing ReviewNutzerbericht - jaygheiser - LibraryThing
Although I take issue with some of the details, this book, written 40 years ago by a French legal scholar, resonates with me, and explains much of what I have observed. Concept of horizontal vs. vertical propaganda, or 'social' propaganda. Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - NoirLibrarian - LibraryThing
Ellul, a French philosopher, sociologist, and theologian, disputes the notion that propaganda is “the work of a few evil men, seducers of the people, cheats and authoritarian rulers who want to ... Vollständige Rezension lesen
chapter iThe Characteristics of Propaganda
CATEGORIES OF PROPAGANDA
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