Propaganda: the Formation of Men's Attitudes
Vintage Books, 1973 - 320 Seiten
'The theme of Propaganda is quite simply. . . that when our new technology encompasses any culture or society, the result is propaganda. . . . Ellul has made many splendid contributions in this book.' -Robert R. Kirsch, The Los Angeles Times
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If the individual is a Marxist, it tries to destroy his conviction and turn him into an
anti-Marxist, and so on. It calls on all the psychological mechanisms, but appeals
to reason as well. It tries to convince, to bring about a decision, to create a firm
adherence to some truth. Then, obviously, if the conviction is sufficiendy strong,
after some soul searching, the individual is ready for action. This line of
reasoning is completely wrong. To view propaganda as still being what it was in
1850 is to cling ...
Besides, at that moment, individual opinions also change, for the hardening of
public opinion destroys their originality. Details and nuances disappear. The
more active the propaganda, the more monolithic and less individualized public
opinion will be. A good example of this process is the formation of class
consciousness by Marxist propaganda. After the creation of class consciousness
by the promulgation of information (of which I have spoken above) came the
transformation of this ...
I will offer only one example. Mao Tse-tung, in his report on the internal
differences between Communist countries, made in February 1951 (published in
June 1957), declared that one cannot force a people to renounce idealism or to
believe in Marxism. Propaganda, he said, can "force" people to become Marxist,
but is ineffective in that case. Mao added that "one must use democratic methods
such as public discussion, criticism, persuasion, appropriate education." That
sounds like a ...
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LibraryThing ReviewNutzerbericht - jaygheiser - LibraryThing
Although I take issue with some of the details, this book, written 40 years ago by a French legal scholar, resonates with me, and explains much of what I have observed. Concept of horizontal vs. vertical propaganda, or 'social' propaganda. Vollständige Rezension lesen
chapter iThe Characteristics of Propaganda
CATEGORIES OF PROPAGANDA
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