Contemporary advertising

Cover
McGraw-Hill/Irwin, 2004 - 617 Seiten
3 Rezensionen

Im Buch

Was andere dazu sagen - Rezension schreiben

Review: Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)

Nutzerbericht  - Goodreads

Very classic approach for advertising but lack of "integrated" in new communication trends Vollständige Rezension lesen

Review: Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)

Nutzerbericht  - Ottotan - Goodreads

Very classic approach for advertising but lack of "integrated" in new communication trends Vollständige Rezension lesen

Inhalt

Part One Advertising Perspectives
4
What Is Advertising?
6
Determining the Type
13
Urheberrecht

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