Consumer Behaviour: Irish Patterns and Perspectives

Gill & Macmillan, 2008 - 235 Seiten

- Introduces a concise yet comprehensive exploration of the key aspects of Consumer Behaviour

- Case studies, examples and scenarios throughout the text highlight both the global and Irish perspectives

- Details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour

- Presents contextual evidence to highlight how changes in social, cultural and economic circumstances determine trends and directions in consumer behaviour, including the impact of the internet

- Includes both consumer and organisational buyer behaviour

- Written to support a structured learning approach, each chapter opens with learning objectives, and concludes with discussion and revision questions

- Suitable for students studying consumer behaviour at diploma or degree level in Universities or Institutes of Technology

- Also suitable for HETAC courses offering Consumer Behaviour, as well as Marketing Institute of Ireland courses

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Über den Autor (2008)

Dr Margaret Linehan BBS, MBS is a Senior Lecturer at Cork Institute of Technology. She is also author of MTG Management, and co-author of MTG Marketing and Principles of Organisational Behaviour.

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