Values-Based Innovation Management: Innovating by What We Care About.

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Macmillan International Higher Education, 04.11.2016 - 232 Seiten

This concise guide looks at the role and implementation of new values in providing businesses with a competitive advantage. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and linked to an innovative online toolkit to help innovators develop their ideas.

 

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Inhalt

Part I the valuesbased view on innovation
1
Part II Innovation in processes products services business models and valuesbased networks
87
PARt III Valuesbased facilitation and management methods
169
Innovating by what we care about
202
Notes
206
References
219
Index
244
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Über den Autor (2016)

Henning Breuer is Professor for business and media psychology at the University of Applied Sciences of Media, Communication and Management. He is also founder of UXBerlin - Innovation Consulting. His academic and consulting work focuses on innovation strategy, corporate venturing, customer integration methodologies and organizational psychology. For Telekom Innovation Laboratories he set up a user-driven innovation and futures research capabilities, and worked on new business models and future scenarios. Results of these activities include the business modeling starter kit for entrepreneurial teams and the lean venturing approach to startup new business in large corporations. His work as visiting professor at Waseda University (Tokyo) and the University of Chile (Santiago) focuses on design and evaluation of interactive learning activities.

Florian Lüdeke-Freund is a Postdoctoral Research Associate at the University of Hamburg, Germany. His main research interests are sustainable entrepreneurship, corporate sustainability management, and sustainable business models and their innovation. Florian published several journal articles, conference papers, studies and working papers in the wider field of corporate sustainability. He is currently co-editing an anthology on the European biofuel business (to be published by Springer) as well as a special issue on 'Business Models for Sustainability'.

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