Lifestyle Gurus: Constructing Authority and Influence OnlineJohn Wiley & Sons, 16.01.2020 - 224 Seiten The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. |
Inhalt
What is a Lifestyle Guru? | |
The Rise of Lifestyle Gurus in the Digital | |
Lifestyle Gurus as Trusted Companions | |
Commodifying Influence | |
Lifestyle Gurus as Unregulated Advisers | |
The Two Cults of Lifestyle Perfectionism | |
References | |
Andere Ausgaben - Alle anzeigen
Lifestyle Gurus: Constructing Authority and Influence Online Stephanie A. Baker,Chris Rojek Eingeschränkte Leseprobe - 2020 |