Guide to Management Ideas and Gurus
Profile Books Limited, 2012 - 322 Seiten
A lot has changed in the way businesses have been managed in the last hundred years. This lively and authoritative guide explores the hundred ideas that have most influenced approaches to business management during the past 100 years - and which are likely to continue to do so long into this century. From the balanced scorecard and benchmarking through matrix management and mentoring all the way to vision and zero-base budgeting, each idea is covered in a standard comprehensive way, with an explanation, a brief history of its development, and recommended further reading. For anyone who wants to get to grips with the concepts that lie behind business success, there is no more better or more accessible guide than this. Good management is a precious commodity in the corporate world, and good ideas are even more rare. Guide to Management Ideas and Gurus gathers the most influential ideas and thinkers that have defined modern management into one compact guide. This new book builds on Guide to Management Ideas (2003) and adds entries on the most influential business thought leaders of the past and present. Topics covered range from Active Inertia and Disruptive Technology to Triple Bottom Line and the Long Tail, while the management gurus covered include Jim Collins, Peter Drucker, Philip Kotler, Michael Porter, Tom Peters, and many others.
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