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LIPPINCOTT'S FAR:M:: MANUALS

EDITED BY K. C. DAVIS, Ph.D.

THE
COÖPERATIVE MARKETING

OF FARM PRODUCTS

BY

O. B. JESNESS, B.S. A.

CHIEF, SECTION OF MARKETS, AND PROFESSOR OF MARKETS, COLLEGE OF AGRICULTURE,
UNIVERSITY OF KENTUCKY; FORMERLY SPECIALIST IN CHARGE OF COÖPERATIVE ORGANI-

ZATION WORK, BUREAU OF MARKETS, U. S. DEPARTMENT OF AGRICULTURE

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H29006

J4

COPYRIGHT, 1923, BY J. B. LIPPINCOTT COMPANY

MAIN LIBRARY-AGRICULTURE DEPT.

PRINTED BY J. B. LIPPINCOTT COMPANY
AT THE WASHINGTON SQUARE PRESS

PHILADELPHIA, U. S. A.

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CALIFORNIA “SUNKIST” FRUIT STARTING ON ITS WAY TO MARKET 972

PREFACE This volume aims to point out the fundamental principles of coöperative marketing among farmers; to indicate, by reference to typical instances, what is being accomplished in the handling of various farm commodities, and to discuss methods and forms of organization, financing, incorporation, position under anti-trust laws and related questions.

The specific organizations of which mention is made in this work have not necessarily been selected because they are the largest and most outstanding in their field, but because they appear to be representative of a certain class or illustrate some specific point. Many other organizations could easily be selected for a similar purpose from the thousands of farmers' marketing enterprises which are in operation in the United States. It is hoped, however, that the organizations of which mention is made will be helpful in obtaining ideas regarding the operations of such enterprises.

The author has drawn upon the experience of a number of years with the Federal Bureau of Markets and State institutions, in work relating to investigations in the field of coöperative marketing and the formulation of plans for coöperative organizations, and has endeavored to incorporate in this volume those features of coöperative marketing which appear to have a place in such a treatise. The business side of coöperative marketing has been especially emphasized.

The author desires to acknowledge the helpful suggestions, criticisms and encouragement of Dean Thomas P. Cooper, of the College of Agriculture, University of Kentucky; of Mr. Morgan 0. Hughes, a successful farmer and business man, who has been associated with him in his work in the University of Kentucky; and of Mr. Dana G. Card, field agent in marketing, University of Kentucky. Acknowledgment should also be made of the liberality and kindness of officials of farmers' marketing organizations and others who have aided by supplying materials, illustrations and helpful suggestions for use in preparing this volume.

0. B. JESNESS. UNIVERSITY OF KENTUCKY, June 15, 1923.

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