Experimentation Matters: Unlocking the Potential of New Technologies for InnovationHarvard Business Press, 2003 - 307 Seiten Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what-if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers.In Experimentation Matters, Stefan Thomke argues that to unlock such potential, companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully. Drawing on a decade of research in multiple industries as diverse as automotive, semiconductors, pharmaceuticals, chemicals, and banking, Thomke provides striking illustrations of how companies drive strategy and value creation by accommodating their organizations to new experimentation technologies.As in the outcome of any effective experiment, Thomke also reveals where that has not happened, and explains why. In particular, he shows managers how to: implement "front-loaded" innovation processes that identify potential problems before resources are committed and design decisions locked in; experiment and test frequently without overloading their organizations; integrate new technologies into the current innovation system; organize for rapid experimentation; fail early and often, but avoid wasteful "mistakes"; and manage projects as experiments.Pointing to the custom integrated circuit industry--a multibillion dollar market--Thomke also shows what happens when new experimentation technologies are taken beyond firm boundaries, thereby changing the way companies create new products and services with customers and suppliers. Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today. |
Andere Ausgaben - Alle anzeigen
Experimentation Matters: Unlocking the Potential of New Technologies for ... Stefan H. Thomke Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
analysis analyze ASIC automotive BMW's build capacity challenge changes chapter chemical chemical compounds combinatorial chemistry companies complex compounds computer simulation concepts cost costly crash simulation create custom chips development process drug candidates drug development drug discovery early effect engineers errors example experimentation cycles experimentation strategies experimentation technologies experiments factors failure figure firms flavor front-loading gate arrays GE Plastics groups Harvard Business School high-throughput screening Hippel ideas IDEO impact improvement increase industry innovation processes integrated circuit interfaces iterations lead learning logic LSI Logic manufacturing ment mentation models nologies organization organizational parallel percent performance pharmaceutical phase physical prototypes potential problem solving product development programmable technologies prototype testing rapid experimentation rapid prototyping result screening shift solution specific structure supplier Team New Zealand tech Thomke and Nimgade tion tomers toolkit traditional unlock users variables virtual
Beliebte Passagen
Seite 5 - ... something. Learning and progress accrue only when there is something to learn from, and the something, the stuff of learning and progress, is any completed action. The process of managing this can best be thought of in terms of the experiment and, on a more pervasive basis, the experimenting process. The most important and visible outcropping of the action bias in the excellent companies is their willingness to try things out. to experiment. There is absolutely no magic in the experiment. It...