The Little Innovation Book 2nd Edition

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Lulu.com, 25.07.2010 - 146 Seiten
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Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.
 

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Inhalt

Preface
7
Introduction
9
Create an Innovation Strategy First
15
Define What Innovation Means
23
Make Sure the Role of Innovators is Clear
33
Have a Connection to the Money
43
Manage the Technologists
65
Answerthe3KeyQuestions
91
Share Everything
105
Manage the People
119
Conclusion
135
About the Author
141
Index
143
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