The Little Innovation Book 2nd EditionLulu.com, 25.07.2010 - 146 Seiten Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed. |
Inhalt
Preface | 7 |
Introduction | 9 |
Create an Innovation Strategy First | 15 |
Define What Innovation Means | 23 |
Make Sure the Role of Innovators is Clear | 33 |
Have a Connection to the Money | 43 |
Manage the Technologists | 65 |
Answerthe3KeyQuestions | 91 |
Share Everything | 105 |
Manage the People | 119 |
Conclusion | 135 |
About the Author | 141 |
143 | |
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