The Handbook of European Brand Rights Management: How to Develop, Manage and Protect Your Trademarks, Domains, Designs and CopyrightsIn Europe, a series of mechanisms is now in place to allow brands to grow quickly from one level to the next. Major players have more options for building their brand equity on a continental basis. American challengers have the chance to compete on a much larger scale than their size might otherwise warrant. |
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The Handbook of European Brand Rights Management: How to Develop, Manage and ... Adam Jolly Keine Leseprobe verfügbar - 2011 |