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ADDRESS

TO LADIES AND SUBSCRIBERS OF "THE WORLD OF FASHION."

A question that is often asked is-"Why the sale of the WORLD OF FASHION 'is so immensely larger than any other Fashion Magazine published ther in London or Paris?" We will in a few words state the answer.

In the first place, it is the longest established-viz. Forty-four Years: all the other works, both French and English, are of recent date. The immense sale of "THE WORLD OF FASHION" enables the Proprietors to pay all their Artists most liberally; consequently they have secured for is work ALL THE FIRST-RATE TALENT that can be found in London and Paris.

Their immense sale likewise enables them to sell the "WORLD OF FASHION" cheaper than any other Magazine. The price of the" WORLD FASHION" is

ONLY ONE SHILLING!

ile the French Magazines are Eighteenpence and Two Shillings each number. Another advantage the "WORLD OF FASHION" has, is that it contain e more Coloured Plate, and each Plate contains one more Costume than is found in any of the French Magazines, consequently the "WORLD OF SHION" has SIX MORE COSTUMES than are given in those Publications.

The MILLINERY PLATE has also a greater variety than any other Magazine, and contains bonnets, head-dresses, &c., selected from the choices oductions of the first Parisian Modistes. The "WORLD OF FASHION," in each Number, always contains one or two

FULL-SIZED PAPER PATTERNS.

t out ready for use. Some of the French Works give no Pattern at all; others a Pattern which takes a considerable time to cut out, and is often foun rfectly useless.

In comparing the "WORLD OF FSHION" with the other English Fashion Works, the advantages on the side of the " WORLD OF FASHION"

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It is much superior in the Designs, Engraving, and Colouring, and always gives representations of the Fashions that are actually worn: th her Magazines contain often mere fancy Sketches of Dresses that were never made up, and are at times the very opposite to the Fashion of the day ich has caused great disappointment and vexation to those Ladies who have consulted them. Therefore, it will be seen that the "WORLD OF FASHION"

IS THE CHEAPEST AND BEST MAGAZINE OF LADIES' FASHIONS
Published in London or Paris.

Its high and extensive patronage enables the Proprietors to secure the earliest intelligence of every Change in Fashion.

Experience has proved, that the Full-sized Paper Patterns given with each Number are actually worth more than the price charged for the Magazin is this advantage that has caused many Ladies, who formerly only purchased a Magazine once or twice in twelve months, now to procure the " WORL FASHION" all the year round.

Many Ladies are often disappointed by not being able to procure THE "WORLD OF FASHION," in consequence of having given their orders for it too lat the month; the Proprietors, therefore, respectfully intimate, that Ladies should give their orders either quarterly, or a few days before the first of eac

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now in preparation. Our Artistes de Modes are engaged in selecting the most superb and elegant Winter Dresses, Mantle Paletots, Ball Toilettes, &c., which are being patronized by the élite of the Aristocracy of London and Paris. he "WORLD OF FASHION' now removes the difficulty, at one time experienced, of gaining a correct knowledge of the style worn in high life; and Ladies, Milliners, and Dressmakers have no occasion to go to Paris for Fashions, since everythin new, which is produced upon the Continent, is published immediately in the "WORLD OF FASHION," generally one mont earlier than in any of the French publications; and it is for this reason that our Magazine is now so early sought for and consulted by Ladies, and all the leading Milliners and Dressmakers.

ll communications respecting advertisements, to be addressed PER POST to LOUIS DEVERE & Co., South Kensington, London, W

THE ROAD TO HEALTH AND LONG LIFE

SECURED BY

HOLLOWAY'S PILLS.

All Disorders affecting the Liver, Stomach, and Bowels. Whenever the stomach, liver, or bowels are disordered by high living, cliate, over-indulgence, undne exertion or other causes, these fine regulating ills will soon rectify the evil, and speedily bring back energy, strength, id cheerfulness to the frame where previously all was lassitude, gloom, and jection. Despondency, Low Spirits. The misery occasioned by a disordered digestion is, unfortunately, felt by ost persons. These famous Pills should be taken in appropriate doses to just the disturbed functions. They dispel headache, biliousness, nausea: wness of spirits. and all similar ailments.

Influenza, Diptheria, Bronchitis, Coughs, and Colds. Few persons escape without colds, sore throats, influenza, diptheria, or 'onchitis, for all of which these famous correc tive Pills may be taken with e certainty of effecting a cure, While the Pills are expelling all impuries, Holloway's Ointment should be well rubbed upon the chest and throat', will penetrate the skin, reduce inflamation, and restore lasting soundness.

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MRS. HOUGHTON, EGS to inform her numerous Customers, and Ladies in general, that h Dress and Mantles, including the new designs expressly made for the Pa Court and Exhibition, and patronized by the English Aristocracy and lea ing houses of business; being modelled from the greatest novelties, a trimmed in a superior style, will be found to answer the purpose of lad taking the journey themselves. The acknowledged superiority, and patro age she has been honoured with for 30 years, renders any comment unnec sary. N.B.-Parties residing in the country may rely upon their crd receiving prompt attention.

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EVERAL worthless imitations of his articles havi lately been sold to the Public as the genuine on C. BECK, informs Dress Makers, that he supplies his Dre Bone, of the same superior quality and finish, as original introduced by him in 1864, at the reduced price of 10s. P Gross Sets. Carriage free. Each Set contains sufficient t a Dress, each stick being well polished and having the en rounded ready for use. Half Gross as sample, 5s. 3d.

Orders accompanied by Stamps or P. O. Order for t amount punctually attended to.

C. BECK,

4, QUEEN STREET, CHEAPSIDE, LONDON.

THE

Ladies' Monthly Magazine,

THE WORLD OF FASHION.

A JOURNAL OF FASHION, LITERATURE, MUSIC, THE OPERA, AND THE THEATRES.

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ON LONDON AND PARISIAN FASHIONS. Winter has now arrived with its Parties, its Balls, and other evening entertainments. The Costumes in our Plates have therefore been selected to meet the requirements of our fair readers at the festive season, and these light and elegant toilettes, will form the chief subject of our present observations.

Ball dresses always have long trains; and are generally made with double skirts, to loop up en panier; but we have to notice a great novelty in the introduction of very narrow flounces of silk and black lace, placed alternately as shown by fig. 1, plate 4.

Some very elegant Ball dresses are being made with treble skirts, like fig. 2 plate 3, and it is very fashionable to have a deep fluted flounce at the bottom of the under skirt.

We have also to notice two striking novelties in materials for Ball Dresses; the first are the shaded or shot silks, which are being made in the most brilliant hues, and in well harmonized colorings; the other is a white silk with wide jonquille satin stripes.

As regards trimmings, lace and rûches of satin ribbon certainly seem to have the preference. Flowers, as we have before stated, are becoming less and less worn, except in the head-dress, and a bouquet on the chest, or to fasten up some important folds of the skirt.

During Winter, the Sortie du Bal becomes a most important article of a Lady's toilette, when leaving a heated Ball room or a Theatre, and as a really warm, useful, and at the same time stylish and elegant garment, we must mention fig. 1, plate 3.

For Promenade Costumes, the only important thing we have to notice, is the use which is now being made of various kinds of rich fur, as a trimming for black velvet Mantles fig. 2, plate 1, gives an elegant example of this style.

We must also mention the tight-fitting Casaque with Pelerine-Fichû on the shoulders, shown on figs. 1 and 3 of plate 2; which

VOL. 46.

forms one of the most elegant novelties of the season, and of which we give the fullsized pattern with our present No. The body is cut across at the waist, a short skirt, gored in the usual style, being added.

THE FULL-SIZED PATTERNS. ** In cutting out no allowance is to be made for the seams. We this month give the full-sized patterns of the TIGHT-FITTING CASAQUE BODY and PELERINE-FICHU, shown on the 1st and 3rd figures of our second plate; a gored skirt, looped up or not as required, will have to be added, and this may be cut from the full-sized pattern given with our No. for November last. The PelerineFichu is open at the chest, and is intended to reach only to the waist in front, where it is fastened underneath the waist-belt.

The best style of making and trimming this novel style of Casaque, are shown on plate 2, as we have named above; it may be either of black velvet like fig. 1, or of silk en suite with the dress like fig. 3, but in the latter case the body should of course be warmly lined or wadded and quilted. We have given the back, sidepiece, front, sleeve, and Pelerine-Fichu complete.

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MORNING WALKING COSTUME.

Fig. 1.-Dress à deux jupes, of green and black Scotch plaid silk. The bottom of the lower skirt is trimmed by a gauffred flounce of the same silk, put on with a heading. The upper skirt is edged by a similar but narrower flounce; it is caught up at each side, and fastened by a rosette of the silk. The Pelerine is of black velvet, and is trimmed round the bottom edge, by a broad black chenille fringe. It is caught up in the centre of back, and fastened by a group of six bows of black ribbon, two of which form long loops and in the centre of the group, is placed an aigrette of black passementerie, terminated by chenille fringe. From underneath these bows appear two broad floating ends of black velvet, the extremities of which are edged by chenille fringe. Small Hat of crimson velvet, with white feather.

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