Strategic Communication: Origins, Concepts, and Current Debates: Origins, Concepts, and Current Debates
ABC-CLIO, 07.04.2011 - 240 Seiten
Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition.
But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
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Chapter 2 What Is Strategic Communication and What Should It Be?
Chapter 3 History of Public Diplomacy and Strategic Communication
Chapter 4 Who Does Strategic Communication?
Chapter 5 Challenges Facing US Strategic Communication
Chapter 6 Improving Strategic Communication
Chapter 7 Conclusions and the Way Ahead