Business Organisation And Management (For Delhi University B.Com Hons. Course)

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Tata McGraw-Hill Education, 01.05.2007
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Inhalt

Spectrum of Business Activities
1
Indias Experience of Globalisation Liberalisation and Privatisation
13
Multinational Corporations
31
Entrepreneurial Opportunities in Contemporary Business Environment
45
ECommerce and MCommerce
67
Setting up an Enterprise
86
06
106
Choice of an Ideal Form of Business Organisation
107
Retaining Training and Compensating Human Resources
265
Contemporary Management Thought
286
Nature and Process of Management
298
Planning
304
Decision Making
310
Techniques of Decision Making
315
Organising
334
Staffing
340

Business Size and Location Decisions
116
Plant Layout Mass Production and Mass Customisation
123
Marketing Concept and Mix
137
Consumer Behaviour
155
Product Decisions
169
Distribution Decisions
184
Promotional Decisions
195
Money and Banking
209
Financial Management
225
Risk Management and Insurance
231
Human Resource Management
247
Contemporary Organisational Formats
361
Motivation
370
Leadership
380
Communication
399
Control
430
Modern Control Techniques
442
Behavioural Aspects of Management Control
455
Management in Perspective
478
Review Questions to Test Your Knowledge
495
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