Tested Advertising MethodsHarper, 1961 - 308 Seiten |
Inhalt
The New Advertising Strategy | 1 |
The Most Important Part of an Advertisement | 9 |
What Kinds of Headlines Attract the Most Readers? | 18 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
adver announcement appeal Begin your headline better Bruce Barton campaign cent City Company copy testing copy writer cost coupon course curiosity Dale Carnegie Dept dollars Du Pont DURSTINE & OSBORN easy effective example fact famous featured Florida formula free book free booklet give hidden offer Hygeia idea illustration income increase interest John Caples layout logotype long copy look magazines mail order ads mail order advertisement manufacturer ment method newspaper opinion test paragraph Pepsodent picture Pont printed publications pulling power reader Reader's Digest readership replies sales results sales talk sales test salesman sample self-interest selling sentence small ads space SPEEDWRITING split-run testing story subhead Suggestion Number telephone tell test ads things tion tisement vertisement Wall Street Journal words write York York Stock Exchange