Managerial EconomicsJohn Wiley & Sons, 13.01.2021 - 560 Seiten Managerial Economics, 9th Edition, introduces undergraduates, MBAs, and executives to the complex decision problems today’s managers face, providing the knowledge and analytical skills required to make informed decisions and prosper in the modern business environment. Going beyond the traditional academic approach to teaching economic analysis, this comprehensive textbook describes how practicing managers use various economic methods in the real world. Each in-depth chapter opens with a central managerial problem—challenging readers to consider and evaluate possible choices—and concludes by reviewing and analyzing the decision through the lens of the concepts introduced in the chapter. Extensively updated throughout, the text makes use of numerous extended decision-making examples to discuss the foundational principles of managerial economics, illustrate key concepts, and strengthen students' critical thinking skills. A range of problems, building upon material covered in previous chapters, are applied to increasingly challenging applications as students advance through the text. Favoring practical skills development over complicated theoretical discussion, the book includes numerous mini-problems that reinforce students' quantitative understanding without overwhelming them with an excessive amount of mathematics. |
Inhalt
Introduction to Economic Decision Making | 1 |
DECISIONS WITHIN FIRMS 2 Optimal Decisions Using Marginal Analysis | 17 |
Demand Analysis and Optimal Pricing | 53 |
Demand Analysis and Optimal Pricing | 63 |
Consumer Preferences and Demand | 85 |
Estimating and Forecasting Demand | 90 |
k Barometric Models | 115 |
Production | 135 |
Quantity Competition | 257 |
Other Dimensions of Competition | 267 |
Bundling and Tying | 278 |
Game Theory and Competitive Strategy | 282 |
Regulation Public Goods and BenefitCost Analysis | 317 |
Market Failure Due to Externalities | 324 |
Market Failure Due to Imperfect Information | 332 |
Valuing Benefits and Costs | 339 |
Cost Analysis | 163 |
The Cost of Production | 169 |
Returns to Scale and Scope | 177 |
Cost Analysis and Optimal Decisions | 183 |
Transfer Pricing | 195 |
COMPETING WITHIN MARKETS 7 Perfect Competition | 198 |
Competitive Equilibrium | 203 |
Benefits and Costs International Trade | 215 |
Monopoly | 227 |
Oligopoly | 248 |
The Economics of Nonprofit Organizations | 350 |
The Firms LongTerm Value | 368 |
DECISION MAKING APPLICATIONS 13 Decision Making under Uncertainty | 373 |
The Value of Information | 404 |
Asymmetric Information and Organizational Design | 433 |
Bargaining and Negotiation | 460 |
Linear Programming | 485 |
k Sensitivity Analysis and Shadow Prices 493 Changes in the Objective Function 493 | 495 |
517 | |
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Managerial Economics William F. Samuelson,Stephen G. Marks,Jay L. Zagorsky Eingeschränkte Leseprobe - 2022 |
Managerial Economics William F. Samuelson,Stephen G. Marks,Jay L. Zagorsky Eingeschränkte Leseprobe - 2021 |
Managerial Economics William F. Samuelson,Stephen G. Marks,Jay L. Zagorsky Keine Leseprobe verfügbar - 2022 |