50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
Rowman & Littlefield Publishers, 20.02.2006 - 144 Seiten
Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.
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50 Ways to Understand Communication: A Guided Tour of Key Ideas and ...
Arthur Asa Berger
Eingeschränkte Leseprobe - 2006
advertising American analyze argues artist aspects audiences Barthes behavior body language Claude Lévi-Strauss communication concepts consciousness conversation critics Crusoe deal define dialogue Discussion and Further dominated dreams emotions example explain facial expressions fashion film Freud functions Further Research gender Gloa Aary Grotjahn Gustave Le Bon human humor ideas images important individuals interpret kinds Lévi-Strauss linguistic lives manifest function Marshall McLuhan Martin Esslin mass media mass-mediated McLuhan meaning medium metaphor metonymy mind Miss America myth narratives nonverbal Nonverbal Communication notion º º perspective play political popular culture postmodernism psyche psychoanalytic punch line Questions for Discussion reality relationship rock music role Saussure scholars selection semiotics sense sexual shape significance signs smart mobs social society speak stories structure suggests superego symbols television shows term theorists things tion unconscious understand University video games watch women words York Yuri Lotman