Cannibals with Forks: The Triple Bottom Line of 21st Century Business

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New Society Publishers, 1998 - 407 Seiten
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In Cannibals with Forks, best-selling author and green business guru John Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.

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Inhalt

Executive Summary Adapting to a 7D World
1
Sustaining Capitalism
15
Introduction Is Capitalism Sustainable?
17
Urheberrecht

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Über den Autor (1998)

John Elkington is co-author of the million-copy bestseller The Green Consumer Guide, Chairman of London-based SustainAbility, Europe's best respected sustainability consultancy firm, and a regular Guardian columnist and contributor to Harvard Business Review, Management Today, and Tomorrow Magazine.

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