The MediaLongman, 1986 - 106 Seiten A discussion of media, their production, and audience, with the intention of integrating the topic into a study of sociology. |
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Seite 9
... voters during election campaigns . The uses and gratifications model of the media was a natural development from this effects research , focusing on what indi- vidual needs were supplied or gratified by a media industry anxious to ...
... voters during election campaigns . The uses and gratifications model of the media was a natural development from this effects research , focusing on what indi- vidual needs were supplied or gratified by a media industry anxious to ...
Seite 97
... VOTERS : A SUMMARY OF EFFECTS RESEARCH 1. Despite the many differences among countries and from election to election , typically about 80 per cent , or more , of the voters have made up their minds about their vote before the campaign ...
... VOTERS : A SUMMARY OF EFFECTS RESEARCH 1. Despite the many differences among countries and from election to election , typically about 80 per cent , or more , of the voters have made up their minds about their vote before the campaign ...
Seite 99
... voters ? 2 Why should TV's commitment to impartiality and ' balance ' favour a third party in British politics ( point 4 ) ? ( NB : this was published in 1972 , when the Liberals only had 10-15 per cent vote . Currently , the Liberal ...
... voters ? 2 Why should TV's commitment to impartiality and ' balance ' favour a third party in British politics ( point 4 ) ? ( NB : this was published in 1972 , when the Liberals only had 10-15 per cent vote . Currently , the Liberal ...
Inhalt
The main aspects of the media | 11 |
Representations | 41 |
Social policy | 59 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
ABC1 advertising adverts areas argued audience BBC1 BBC Blumler Britain British broadcasting capitalist cent cinema claims Cohen commercial companies content analysis Coronation Street coverage crime critical cultural production daily debate decoding define dominant economic effects election example film Folk Devils genres Glasgow Media Group gratifications ideas ideology individual industrial institutions interactionist interests issues journalists labelling London Lt Ent Malcolm Fairley Marx Marxist mass media McQuail meaning media organisations media products media professionals media representations media's role mods and rockers moral panic mugging Murdoch newspapers owners perspective pluralist political popular profit Questions radio readers Reading recognised refer reported response rock music ruling class Rupert Murdoch seen semiological situation comedy soap opera social groups social reality society sociologists sociology stories strike structure studies television theory tion Tunstall values video nasties viewers violence whilst yesterday