...divisions between the elite and the mass) are, according to post-modern theorists, beginning to collapse: the implication is that we are moving towards a society...activities, consumer goods, bodily dispositions) which arc fixed to specific groups have been surpassed. This apparent movement towards a post-modern consumer...

...imposed. So, for example, Featherstone asks: What does it mean to suggest that long-held fashion-codes have been violated, that there is a war against uniformity,...are fixed to specific groups have been surpassed. (1991: 83) As he goes on to point out, if this inference is correct, then we would be moving towards...

...manifested commitment of their members", (Cova, 1996, pi 9). But this commitment is itself impermanent. "We are moving towards a society without fixed status...are fixed to specific groups have been surpassed", ( Featherstone, 1987, p55). Furthermore, in contemporary markets "it is not to brands that consumers...

...especially fashion. symbolize more than simply social class. lndeed. Featherstone t1991: 831 claims that 'we are moving towards a society without fixed...status groups in which the adoption of styles of life tmanifest in choice of clothes. leisure activities. consumer goods. bodily dispositions1 which are...

...would become the often preferred form of categorization. As Featherstone remarked over ten years ago, 'we are moving towards a society without fixed status groups in which the adoption of styles of life imanifest in choice of clothes, leisure activities, consumer goods, bodily disposition) which are fixed...

...more balanced perspective on the processes of consumption. For instance, Featherstone has argued that 'styles of life (manifest in choice of clothes, leisure...activities, consumer goods, bodily dispositions)' (1991: 83) are increasingly appropriated in ways which transcend traditional notions of fixed status...

...demand for the wider range of products, are often regarded as making possible greater choice [...] We are moving towards a society without fixed status...clothes, leisure activities, consumer goods, bodily disposition) which are fixed to specific groups have been surpassed. (Featherstone iggib: 83, my emphasis)...

...the designation of the 1950s as an era of grey conformism, a time of mass consumption, ... we are now moving towards a society without fixed status groups...choice of clothes, leisure activities, consumer goods ...) which are fixed to specific groups have been surpassed. (1991: 83; emphasis added) Yet, we should...

...for the youth of the post 1960s generation, but increasingly for the middle aged and the elderly ... we are moving towards a society without fixed status...clothes, leisure activities, consumer goods, bodily disposition) which are fixed to specific groups have been surpassed. (83) While many postmodern scholars...