Consumer Choice Behavior: a Cognitive Theory, Band 10

advertising American Marketing Association amount of arousal amount of conflict applied arousal potential aroused conflict aspects associated attitude attractiveness score behavioral responses brand brand loyalty cerebral cortex changes Chapter choice process choice situation chosen classical conditioning cognitive processes communication complex concepts consumer behavior consumer choice consumer's consumption decision processes deliberation depends dimensions discussed durable products effects environment evaluation example experimental exploration exposure situations extent factors Figure findings hypothesis importance and perceived independent variables individual influence information acquisition information sources interaction intervening variables involvement Journal of Marketing Lanzetta less Marketing Research measures menu motivational multidimensional scaling nondurable products occur perceived conflict perceived instrumentality perception possible predictions preference present problem ratings relationship reported result salient cognitive structure salient values satisficing sequence significant Similarly single choice situational description Social Psychology stimuli strategies subjects suggests sumers t-test tion uncertainty value importance variations Varig