Corporate Communication: A Guide to Theory and PracticeSAGE Publications, 06.04.2011 - 296 Seiten This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia. |
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Corporate Communication: A Guide to Theory and Practice Joep Cornelissen Eingeschränkte Leseprobe - 2011 |
Corporate Communication: A Guide to Theory and Practice Joep Cornelissen Eingeschränkte Leseprobe - 2011 |
Corporate Communication: A Guide to Theory and Practice Joep Cornelissen Eingeschränkte Leseprobe - 2011 |