Hospitality and Tourism: Synergizing Creativity and Innovation in ResearchNorzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd, Mohi Zurinawati, Hanafiah Mohd Hafiz Mohd, Bakhtiar Mohd Faeez Saiful, Zainal Artinah, Saiful Bakhtiar, Mohd Hafiz, Mohd Hanafiah CRC Press, 18.11.2013 - 636 Seiten Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2 3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:- |
Inhalt
Hospitality and tourism marketing | 133 |
Current trends in hospitality tourism | 341 |
Technology advancement and innovation in hospitality and tourism | 449 |
Green hospitality and tourism | 503 |
Food service and food safety | 521 |
Relevant areas in hospitality and tourism | 565 |
Back Cover | 617 |
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