Propaganda: the Formation of Men's Attitudes
Vintage Books, 1973 - 320 Seiten
'The theme of Propaganda is quite simply. . . that when our new technology encompasses any culture or society, the result is propaganda. . . . Ellul has made many splendid contributions in this book.' -Robert R. Kirsch, The Los Angeles Times
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The number of possible responses differs from person to person. Obviously, an
esthete's reaction to a poster will differ from a worker's. The response really
depends on the entire social context of an individual, on his milieu, his education,
This "related" response can never be obtained automatically if one works on a
free public opinion: too many factors are put into motion to make it possible to
predict the results. The situation is different if there has been pre-propaganda.
fact, the desired response can take place only after a spontaneous response.
Learned responses are attitudes and predispose people to certain actions.
Learned responses that become integrated in the sum total of an individual's
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LibraryThing ReviewNutzerbericht - jaygheiser - LibraryThing
Although I take issue with some of the details, this book, written 40 years ago by a French legal scholar, resonates with me, and explains much of what I have observed. Concept of horizontal vs. vertical propaganda, or 'social' propaganda. Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - NoirLibrarian - LibraryThing
Ellul, a French philosopher, sociologist, and theologian, disputes the notion that propaganda is “the work of a few evil men, seducers of the people, cheats and authoritarian rulers who want to ... Vollständige Rezension lesen
chapter iThe Characteristics of Propaganda
3 CATEGORIES OF PROPAGANDA
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