Propaganda: the Formation of Men's Attitudes
Vintage Books, 1973 - 320 Seiten
'The theme of Propaganda is quite simply. . . that when our new technology encompasses any culture or society, the result is propaganda. . . . Ellul has made many splendid contributions in this book.' -Robert R. Kirsch, The Los Angeles Times
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The same is true of advertising, which has been said to "feed on its own success."
It was believed, for example, that advertising on television would supplant
newspaper advertising; but it was found, on the contrary, that television actually ...
tion of entirely other causes than Social Democratic propaganda to the election
defeat in Hesse. Nothing certain emerges from such analyses. Other attempts at
measuring effects are being tried by commercial firms in regard to advertising.
Is it necessary to remind the reader here of the phenomenon of advertising? I
have said that one cannot draw general conclusions from its workings, but it
seems impossible nowadays to deny that it is effective in its own sphere; I need
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LibraryThing ReviewNutzerbericht - jaygheiser - LibraryThing
Although I take issue with some of the details, this book, written 40 years ago by a French legal scholar, resonates with me, and explains much of what I have observed. Concept of horizontal vs. vertical propaganda, or 'social' propaganda. Vollständige Rezension lesen
LibraryThing ReviewNutzerbericht - NoirLibrarian - LibraryThing
Ellul, a French philosopher, sociologist, and theologian, disputes the notion that propaganda is “the work of a few evil men, seducers of the people, cheats and authoritarian rulers who want to ... Vollständige Rezension lesen
chapter iThe Characteristics of Propaganda
3 CATEGORIES OF PROPAGANDA
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