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This suggests a difference in the way advertising is composed and read : that is , a difference in advertising a а codes . It also suggests that where a 180 Translating Advertising.
This suggests a difference in the way advertising is composed and read : that is , a difference in advertising a а codes . It also suggests that where a 180 Translating Advertising.
Seite 363
For collectivistic cultures de Mooij suggests appeals exploiting in - group benefits , harmony and family , whereas for individualistic cultures she suggests appeals to individual preferences , benefits , success , selfenhancement ...
For collectivistic cultures de Mooij suggests appeals exploiting in - group benefits , harmony and family , whereas for individualistic cultures she suggests appeals to individual preferences , benefits , success , selfenhancement ...
Seite 280
In addition , Bourdieu suggests that foreign authors can be introduced into a field to a serve the strategic , instrumental interests of agents in the target / domestic field . By way of illustration , he discusses Anna Boschetti's ...
In addition , Bourdieu suggests that foreign authors can be introduced into a field to a serve the strategic , instrumental interests of agents in the target / domestic field . By way of illustration , he discusses Anna Boschetti's ...
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Inhalt
a But do they have a notion of Justice? V 1011 | 1 |
Translation | 33 |
Dealing with Speakers Errors and Speakers Repairs | 59 |
Urheberrecht | |
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activity advertising adverts analysis appears approach audience become Bourdieu brand brochure changes Chinese communication complete concept considered consumers context corpus create critical cultural deaf discourse discussion edition effect English example expression fact field Figure France French function German given global habitus important individual interest interpreting involved ISBN issue Italian Italy knowledge language linguistic literary literature London material meaning metaphor nature notes object offer original particular play political position possible practice present Press problems provides published question readers reference relation repairs result Review role social specific strategies structure style suggests theory tion trans transfer translation studies understanding University writing York