Propaganda and Persuasion
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria OÃ†Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features:Ã¡Ã¡ Offers a comprehensive history of propaganda: Many examples, from ancient times to present day, are provided to facilitate a comprehensive understanding of what propaganda is. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2004 election, and the question of ideological propaganda in a polarized mass media system. Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda. Original methods of analysis are illustrated through four case studies, three of which have been revised for this edition, to reflect the latest developments. Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences. A process model is also included to depict how propaganda works in modern society. Intended Audience:Ã¡Ã¡ Ideal for undergraduate and graduate courses in Persuasion and Propaganda; also relevant to many courses in Rhetoric and Mass Communications
Was andere dazu sagen - Rezension schreiben
Es wurden keine Rezensionen gefunden.
What Is Propaganda and How Does It Differ From Persuasion?
Propaganda Through the Ages
Propaganda and Persuasion Examined
Propaganda and Psychological Warfare
How to Analyze Propaganda
Propaganda in Action Four Case Studies
advertising appeared atrocities attack attempt attitudes became behavior beliefs black propaganda British broadcasts century cigarette Cold War communication communist conflict continue counterpropaganda countries created Crusades cultural deliberately developed effects estrogen example film forces ganda German groups Gulf Gulf War Hitler ideology important increasing influence institutions Internet Iraq Iraqi issue leaders major manipulation mass media Meerlo military Nazi newspapers organization paganda persuasion PMU farms political potential Premarin propa propaganda activities propaganda analysis propaganda campaign propaganda efforts propaganda messages propaganda techniques propagandist psychological public opinion radio response result rhetoric role Saddam Hussein smoking social society soldiers Soviet Union specific story successful symbols target audience television tion tobacco industry TV Marti U.S. government United Vanport Vietnam Vietnam War white propaganda widely women World War II Wyeth-Ayerst
Understanding Global News: A Critical Introduction
Jaap van Ginneken
Eingeschränkte Leseprobe - 1998
Alle Ergebnisse von Google Books »
Holding Corporations Accountable: Corporate Conduct, International Codes ...
Eingeschränkte Leseprobe - 2001