Magazines: A Complete Guide to the IndustryPeter Lang, 2006 - 211 Seiten Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry. |
Inhalt
Why Magazines Are Special | 1 |
The People Who Work at Magazines | 15 |
How Magazines Choose Their Content | 27 |
How to Design a Magazine | 37 |
Magazine Covers | 45 |
Why Advertisers Love Magazines | 57 |
Finding and Keeping Readers | 73 |
Launching a Magazine Step by Step | 93 |
Writing a Business Plan and Attracting Investors | 103 |
How Magazines Embraced the Internet | 117 |
A Brief History of Magazines | 129 |
Your Future in the BusinesstoBusiness Media | 147 |
What Does the Future Hold? | 169 |
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Häufige Begriffe und Wortgruppen
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