Hot Text: Web Writing that WorksNew Riders, 2002 - 507 Seiten This book presents style guidelines based on quantitative research and practitioner lore about what works on the web, what flops, and what looks like leftover newsprint. It shows how to apply those guidelines to many common Internet genres such as customer assistance, product descriptions, distance learning, marketing emails, or webzines. The book also includes case studies of the prose from popular sites-two page spreads that will show a screenshot, and analysis of the prose to see how well it works. As more companies recognize that their survival depends on putting the whole company up on the web, everyone will have to write material that appears on the website-not just specialists in IT, or Marketing, or some out-sourced agency. This is the handbook for those people. |
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... steps Breaking your instructions out into numbered steps makes them more effective . People understand the sequence better , skip fewer steps , and succeed more often with numbers . One meaningful action per step , though . Don't try to ...
... step . If the problems are easier to fix , put the caution right after the step . Can steps be links ? Yes . If each step is actually described in a separate answer , because it involves several actions , you can tell people , " Enter ...
... steps in order . • Begin each step with an imperative . Give direct orders that make clear what the user ought to do right now . OK , you can explain where to operate , when , or why , ahead of the verb , if you really must but keep ...
Inhalt
Get to Know the Audience of One | 4 |
Make Sense Out of What You Learn about Your Audiences | 14 |
Personalize Honestly | 26 |
Urheberrecht | |
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