Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail GiantsAMACOM, 1996 - 258 Seiten "What counts is not necessarily the size of the dog in the fight - it's the size of the fight in the dog." Dwight D. Eisenhower uttered those words, but they could be a wake-up call for every small business owner in America who's cowering under the glare of the big dogs' teeth. The fact is, you CAN stand up to the superstores, and you can win the fight. "Up Against the Wal-Marts" coaches you each step of the way. You'll find inside a potent arsenal of strategies, tips, and advice to combat cut-throat pricing, regain customer focus, identify and seize profitable niches - in short, to turn your unique knowledge into market share. Plus, it recounts the heartening and enlightening stories of 12 businesses who survived - and thrived - in the shadow of a retail giant. |
Inhalt
Main Street Is Changing | 1 |
Ten Survival Strategies | 21 |
Attracting Customers | 40 |
LowCost Promotion Strategies | 64 |
Delivering WhateverItTakes Customer Service | 79 |
Whos Minding Your Store? Everybody | 101 |
Sharpen Your Selling Skills | 126 |
Managing Information | 143 |
Tools for Gathering Analyzing and Using Management Information | 167 |
Purchasing and Pricing for Profit | 188 |
Profiles of Survivors Successes and Superstars | 206 |
The Kaizen Strategy | 234 |
| 255 | |
Andere Ausgaben - Alle anzeigen
Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the ... Donald D. Taylor,Jeanne Smalling Archer Eingeschränkte Leseprobe - 2005 |
Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the ... Donald D. Taylor,Jeanne Smalling Archer Keine Leseprobe verfügbar - 1994 |
Häufige Begriffe und Wortgruppen
accounts receivable advertising Amarillo answer Appliance areas assets balance sheet Baum's benefits Best Buy breed budget build business owners buying group cash flow statement category killers chain chain stores common-size competition competitors cost current liabilities customer batting average customer service customer's customers want discount dollars employees Exhibit financial statements give gross profit hardware Home Depot ideas improve income statement increase industry inventory Kaizen keep Kmart liabilities looking Main Street marketing merchandise Myers offer operating expenses owner's equity percent person Phelps County position problem products or services profit margin promotion purchasing ratio retail giants salespeople Sam Walton says selling small businesses small-business owners sold strategies success Target tell things tion tomers trade trends value perception vendor Wal-Mart Walgreen Zig Ziglar
Verweise auf dieses Buch
Economic Revitalization: Cases and Strategies for City and Suburb Joan Fitzgerald,Nancey Green Leigh Eingeschränkte Leseprobe - 2002 |