Cambridge IGCSE® Business Studies Coursebook with CD-ROMThis revised set of resources for Cambridge IGCSE Business Studies syllabus 0450 (and Cambridge O Level Business Studies syllabus 7115) is thoroughly updated for the latest syllabus for first examinations from 2015. Written by experienced teachers, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; case studies contextualise the content making it relevant to the international learner. It provides thorough examination support for both papers with questions at the end of each chapter and an extensive case study at the end of each unit. The CD-ROM contains revision aids, further questions and activities. A Teachers CD-ROM is also available. |
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Inhalt
Introduction | |
Understanding business activity | |
Classification of businesses 20 | |
Enterprise business growth and size 28 | |
Types of business organisation 45 | |
Business objectives and stakeholder objectives 57 | |
Examstyle case study 68 | |
People in business 70 | |
place and promotion 179 | |
Marketing strategy 190 | |
Examstyle case study 200 | |
Operations management 202 | |
Production of goods and services 203 | |
Costs scale of production and breakeven analysis 215 | |
Achieving quality production 229 | |
Location decisions 235 | |
Motivating workers 71 | |
Organisation and management 89 | |
Recruitment selection and training of workers 106 | |
Internal and external communication 122 | |
Examstyle case study 136 | |
Marketing 138 | |
Marketing competition and the customer 139 | |
Market research 153 | |
product and price 164 | |
Examstyle case study 242 | |
External influences on business activity 298 | |
Environmental and ethical issues 313 | |
Business and the international economy 327 | |
Exam technique 343 | |
Häufige Begriffe und Wortgruppen
achieve advantages advertising balance sheet batch production break-even business activity business’s capital cash cash-flow forecast Chapter chart communication company’s competition competitors consumers country’s current assets customers decisions Director disadvantages diseconomies of scale e-commerce economies of scale effective employees example exchange rate factors factors of production Figure gross profit groups growth host country Identify and explain impact important improve income statement incorporated business increase inventories investment Justify your answer KEY TERM KEYTERM labour legal controls liabilities managers manufacturing market research marketing mix meant methods MNCs motivation non-current assets objectives operations organisation output owners problems production process profit margin promotion public limited company recruitment reduce retailers revenue sector business sell shareholders sole trader sources of finance stakeholders suppliers Table tasks Thinkstock TOP TIP Total available marks trade trade union
Bibliografische Informationen
| Titel | Cambridge IGCSE® Business Studies Coursebook with CD-ROM Cambridge International Examinations Cambridge International IGCSE |
| Autoren | Mark Fisher, Medi Houghton, Veenu Jain |
| Verlag | Cambridge University Press, 2014 |
| ISBN | 1107680255, 9781107680258 |
| Länge | 375 Seiten |
| Zitat exportieren | BiBTeX EndNote RefMan |