Cambridge IGCSE® Business Studies Coursebook with CD-ROM

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Cambridge University Press, 29.05.2014 - 375 Seiten
2 Rezensionen
This revised set of resources for Cambridge IGCSE Business Studies syllabus 0450 (and Cambridge O Level Business Studies syllabus 7115) is thoroughly updated for the latest syllabus for first examinations from 2015. Written by experienced teachers, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; case studies contextualise the content making it relevant to the international learner. It provides thorough examination support for both papers with questions at the end of each chapter and an extensive case study at the end of each unit. The CD-ROM contains revision aids, further questions and activities. A Teachers CD-ROM is also available.
 

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Inhalt

Introduction
Understanding business activity
Classification of businesses 20
Enterprise business growth and size 28
Types of business organisation 45
Business objectives and stakeholder objectives 57
Examstyle case study 68
People in business 70
place and promotion 179
Marketing strategy 190
Examstyle case study 200
Operations management 202
Production of goods and services 203
Costs scale of production and breakeven analysis 215
Achieving quality production 229
Location decisions 235

Motivating workers 71
Organisation and management 89
Recruitment selection and training of workers 106
Internal and external communication 122
Examstyle case study 136
Marketing 138
Marketing competition and the customer 139
Market research 153
product and price 164
Examstyle case study 242
External influences on business activity 298
Environmental and ethical issues 313
Business and the international economy 327
Exam technique 343
Glossary 362
Index 368
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Über den Autor (2014)

Mark Fisher is one of Scotland's foremost commentators on the arts. With over 25 years' experience, he is the Scottish theatre critic for The Guardian, a former editor of The List and a freelance contributor to Variety, The Scotsman and Scotland on Sunday. He is the author of The Edinburgh Fringe Survival Guide ("A wonderfully practical but also inspirational book full of good advice" - Lyn Gardner, The Guardian) and the co-editor of Made in Scotland, an anthology of plays published by Methuen Drama.

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