Contemporary AdvertisingIrwin /McGraw-Hill, 2002 - 614 Seiten Presenting advertising from a creative stand-point and using real-world examples, this text addresses the world of contemporary advertising. The text emphasizes the importance of Integrated Marketing Communications and how it impacts advertising strategy. |
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54 Seiten stimmen mit dem Suchbegriff "film" in diesem Buch überein.
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Inhalt
NOW THIS | 3 |
What Makes Advertising Unique | 9 |
Part One Advertising Perspectives | 10 |
Urheberrecht | |
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adver advertiser's Advertising Age advertising message Adweek America Online American art director AT&T brand broadcast budget buyers cable campaign Chapter clients color commercial company's competition concept consumer copy copywriters corporate cost Courtesy create creative customers develop direct mail direct marketing effective electronic ethical example Exhibit global groups headline important industry integrated marketing communications interactive Internet magazines manufacturers marketing communications marketing mix Martin Agency MasterCard media planning medium million national advertisers newspaper offer outdoor advertising package percent personal selling programs public relations purchase radio RAV4 relationship retail Saatchi Saatchi & Saatchi sales promotion segments sponsor sponsorship spot Starbucks strategy sumers target audience target market Taylor Guitar television tion tising trade users vertising visual Wall Street Journal