Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

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Pearson Prentice Hall, 2004 - 402 Seiten
The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.

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Inhalt

How to Find Your Voice
22
The Eight Greatest Lies Youll Ever Be Told
47
The Creative Work Before the Creative Work
91
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