Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st CenturyPearson Prentice Hall, 2004 - 402 Seiten The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy. |
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Seite 80
... Volkswagen campaign with Bill Bernbach . “ I was twenty - seven when I took it on . Bill was already in his fifties , already a legend . Bill said to me , ' Whenever you portray a Volkswagen in an ad , Roy , I want you to do this ...
... Volkswagen campaign with Bill Bernbach . “ I was twenty - seven when I took it on . Bill was already in his fifties , already a legend . Bill said to me , ' Whenever you portray a Volkswagen in an ad , Roy , I want you to do this ...
Seite 378
... Volkswagen . I'd done some reasonable jobs , and my first ever Volkswagen TV commercial was for the square - backed sedan , about an eloping couple in the middle of the night , and I thought we were doing pretty well . One Monday ...
... Volkswagen . I'd done some reasonable jobs , and my first ever Volkswagen TV commercial was for the square - backed sedan , about an eloping couple in the middle of the night , and I thought we were doing pretty well . One Monday ...
Seite 380
... Volkswagen ad he'd done . It was a pencil line drawing of the top of a Volkswagen and the caption was How much longer can we hand you this line ? And he said to me , ' I'm not sure about it , is it too simple ? ' I said I thought it was ...
... Volkswagen ad he'd done . It was a pencil line drawing of the top of a Volkswagen and the caption was How much longer can we hand you this line ? And he said to me , ' I'm not sure about it , is it too simple ? ' I said I thought it was ...
Inhalt
How to Find Your Voice | 22 |
The Eight Greatest Lies Youll Ever Be Told | 47 |
The Creative Work Before the Creative Work | 91 |
Urheberrecht | |
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